Our Philosophy-Engraved by 7 Principles of Steve Jobs
They are concepts that I will address in future blog entries based on Steve Jobs’ book, The Innovation Secrets of Steve Jobs. Here are a few ideas that anybody may apply to “think differently” about their business, product, or brand in a nutshell.
Principle One: Do what you love.
First and foremost, do what you enjoy & love. “People with passion can change the world for the better,” He has lived his whole life following his heart, and his enthusiasm has made all the difference. Unless you are enthusiastic about bringing society ahead, it is quite difficult to come up with new, innovative, and unique ideas.
Principle Two: Put a dent in the universe.
The rocket is propelled by passion, yet it is guided by a vision to its final objective. Jobs’ ambition for Apple, which he co-founded with Steve Wozniak in 1976, was to put a computer in the hands of ordinary people. In 1979, Jobs witnessed a demonstration of an early and crude graphical user interface at the Xerox research centre in Palo Alto, California. He envisioned that the new technology would make computers more acceptable to “ordinary people.” That technology eventually evolved into the Macintosh, which revolutionised how we interact with computers. Because their “vision” was restricted to creating new copiers, Xerox scientists were unaware of its potential.
Principle Three: Kick start your brain.
“Creativity is connecting things,” Steve Jobs once stated. Connecting things entails looking for ideas in different sectors. Jobs has drawn inspiration from a phone book, Zen meditation, India, a Macy’s food processor, and the Four Seasons hotel brand, among other things. Jobs didn’t “steal” ideas as he “borrowed” them from other sectors to fuel his own innovation.
Principle Four: Sell dreams, not products.
People who buy Apple products aren’t “consumers,” according to Steve Jobs. They are people with aspirations, goals, and dreams. He created magical instruments to assist in achieving goals. “Some people say you have to be insane to purchase a Mac,” he famously observed, “but we see the genius in that craziness.” What do you think about your customers? You’ll win their hearts and minds if you can help them release their inner brilliance.
Principle Five: Say no to 1,000 things.
“I’m as proud of what we don’t do as I am of what we do,” Steve Jobs famously stated. He is dedicated to creating items that are basic and uncomplicated in design. And that dedication isn’t limited to items. In Apple’s perspective, innovation means removing the unneeded so that the necessary can speak, from the design of the iPod to the iPad, from the packaging of Apple’s goods to the functioning of the Website.
Principle Six: Create insanely great experiences.
By offering simple improvements that every business can use to establish deeper, more emotional relationships with its consumers, Apple has become the world’s finest retailer. In an Apple shop, for example, there are no cashiers. Experts, advisors, and even geniuses abound, but there are no cashiers. Why? Apple isn’t in the business of moving boxes; they’re in the business of enhancing people’s lives. There is a significant difference.